Majic

Majic is a UK high-protein dessert brand built to prove that protein products don’t have to taste like compromise.

Founded by best friends Aidan and Ben, Majic started with a homemade cookie dough recipe in a family kitchen and has since grown through a shipping container, into its own production facility, and now towards retail. The brand is best known for its indulgent layered cookie dough desserts: soft edible cookie dough, rich sauce, and a chocolate shell, all packed with protein while staying lower in sugar than traditional desserts.

Majic sits at the intersection of fitness, food culture, and modern snacking. The mission is simple: make desserts people genuinely crave, with macros that make sense. Every product is built around taste first, because Majic believes the future of functional food should feel exciting, not clinical.

With a loyal online community, creator-led growth, viral product drops, and growing retail interest, Majic is becoming more than a protein dessert company. It is building a movement around feel-good indulgence, bold branding, and products that let people enjoy dessert without choosing between pleasure and progress.